Luxury is no longer about location. It is about alignment.

For today’s ultra high net worth buyer, a home is more than a place to live—it is a strategy. I have spent years advising clients across the U.S. and globally, and there is a clear pattern emerging at the very top of the market:

The 0.1% is moving into branded residences.

These are not marketing gimmicks. They are lifestyle commitments—often backed by fashion houses, hospitality icons, and automotive innovators. They offer more than aesthetic. They offer assurance.